One way to enhance audience engagement in your site is applying a video. Videos bring a little extra to your home website or even a categorized page of your website. There are multiple reasons why videos boost any internet site:
- Interview employees as they discuss what they do and how they help customers
- Record a greeting from the CEO
- Use video as a call to action in your email campaigns
- Add video to your Google Maps profile, and LinkedIn profile
- Create product and service training videos showing customers how to succeed
- Record FAQs with real prospects or customer posing the questions
- Interview your key strategic partners
- Create all manner of “how to” video and screencast to help demonstrate your expertise
- Showcasing your team’s talent
- Introducing your audience to your company and explaining what you do
- Highlighting your products features and showing how it works
- Identifying how your product is created
A video I could use for my website would be for commercial purposes. My website could have a informational video with commercial aspects, or even just a safety video. Get Air plays one constantly on their website.
I would more than likely use iMovie for Mac. I have not put together a video before and would need to play around with it before investing in a larger app. The guy did sell me on the Adobe Premiere Pro for frequent use. If I needed this app I would invest in it when I became knowledgeable enough to work it well.